Dana Lampert is CEO of Wiggio.com gave me some quick answers to some quick questions. Wiggio is a groupware program that aims to make it easier to work in groups. The name of the company itself comes from the phrase “working in groups.”
Mike: Tell me a little bit about yourself and your business.
Dana: I started Wiggio when I was 22, and a senior at Cornell University. We’re now a small team of 7, and Wiggio has over 500,000 users. Wiggio is a simple online tool that makes it easy to work in groups. People are creating Wiggio groups for groups from project teams to small business, non-profits, musical groups, sports teams, and social groups.
Mike: Can you tell me what wiggio.com means or represents?
Dana: The WIG in Wiggio stands for “working in groups” – which is what the service is all about.
Mike: Have you received any feedback on the name from peers or customers?
Dana: I’ve been told it’s very memorable, and sticky. People see the word on advertisements and remember it.
Mike: Why did you decide to chose a brandable domain name over a generic or keyword domain?
Dana: We wanted to create a name the matches our product – unique and innovative. We felt by making up “Wiggio” is makes us stand out and break through the clutter a bit.
Mike: Is this your only domain name or do you owns others? If so which domains do you own?
Dana: We own wigio, wiggeo, and a few other spellings.
Mike: Are you willing to share your visitation statistics so far?
Dana: Can’t share specifics, but we have over 500,000 unique users
Mike: What type of marketing are you doing to promote the site? Any online such as seo or ppc? Any offline advertising?
Dana: We do online and offline promotion. Online is Facebook ads and Google AdWords. Offline is geared to college students, and include posters, cards and chalk on campuses.
Mike: Do you have any advice for others looking to chose a brandable domain name for their business?
Dana: I think it works best when it means something, or there’s some kind of story behind it. We get asked about the name constantly.