Domain investing tips, strategies, and industry insights

BIN (Buy It Now)

A fixed price at which a domain can be purchased immediately without negotiation. BIN pricing is common on domain marketplaces and gives buyers certainty on cost while allowing sellers to close sales quickly. Many domain investors set BIN prices at 50-100% above their minimum acceptable price.

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.APP

A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.

DRP (Domain Resolution Policy)

Alternative dispute resolution policies used by various domain registries to handle domain name conflicts.

Defensive Registration

Registering domain names to protect a brand rather than for direct use or resale.

Organic Search

Organic search, from a domain name investor's perspective, refers to the unpaid search results that are generated by search engines like Google or Bing. These results are ranked based on their rele...

Appraisal

A professional or automated assessment of a domain name's market value based on factors like length, keywords, and comparable sales.