DomainTools

A leading provider of domain name research and monitoring services. DomainTools offers WHOIS history, reverse WHOIS lookups, and other intelligence tools used by domain investors, brand protection teams, and cybersecurity professionals.

Back to Dictionary

Browse More Terms

PBN (Private Blog Network)

A group of sites, often built on expired domains, that exist to pass links to a money site. Against Google's guidelines.

Traffic

Visitors to a domain name or website; domains with existing traffic are more valuable than those with no visitors.

Redirect

Automatically sending visitors from one URL to another, used to consolidate domains or preserve SEO value.

SLD

As a professional domain name investor, "SLD" stands for Second Level Domain. In the structure of a domain name, it is the component that directly precedes the top-level domain (TLD). For exam...

NDA (Non-Disclosure Agreement)

A legal contract requiring parties to keep transaction details confidential, common in high-value domain sales.

SEO

Search Engine Optimization