Landrush
A period during the launch of a new TLD when trademark holders and others can register domains before general availability, often at premium prices. Landrush registrations typically follow sunrise periods.
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IPv4
As a professional domain name investor, "IPv4" is a term you should be familiar with, even though it's not directly involved in the buying and selling of domain names. IPv4 stands for Internet...
Reverse Auctions
A "Reverse Auction" is a type of auction where the roles of buyer and seller are reversed. In a traditional auction, multiple buyers bid for a single item which is owned by a seller. The price ty...
Lead Generation
Using domain names to capture potential customer information through parked pages with contact forms or advertising.
Legacy TLD
The original group of top-level domains including .com, .net, .org, .edu, .gov, and .mil.
Search Volume
The average number of times a specific keyword or phrase is searched in search engines over a given period, typically monthly.
Churning
The unethical practice of repeatedly selling domains among a small group of investors to artificially inflate prices or create a false sales history.