Lead Generation
Using domain names to capture potential customer information, often through parked pages with contact forms or click-through advertising. Quality exact-match domains can generate valuable leads.
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A Record
An Address Record in DNS that maps a domain name to an IPv4 address.
IP Address
IP address (Internet Protocol address) is a fundamental concept that you need to understand, even though it's not directly related to the business of buying and selling domain names. An IP addre...
ccTLD
Country Code Top-Level Domain
Domain
A domain, also known as a domain name, is more than just the address of a website. It's a digital asset with potential value that can rise or fall based on numerous factors. A domain is a unique...
Comps (Comparables)
Historical sales data for similar domain names used to estimate a domain's value.
Churning
The unethical practice of repeatedly selling domains among a small group of investors to artificially inflate prices or create a false sales history.