ROI (Return on Investment)
The profit or loss from a domain investment relative to its cost. Calculating ROI on domains must include registration, renewal, and marketing costs against eventual sale revenue.
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New gTLD
Generic top-level domains introduced through ICANN's expansion program starting in 2014, including .app, .blog, and .shop.
Long-Tail
A long-tail domain name is a highly specific, often multi-word domain that targets a narrow niche or precise search intent rather than a broad, competitive keyword. Instead of trying to rank for or...
Mil
The .mil domain is a sponsored top-level domain (sTLD) that is used exclusively by the U.S. Department of Defense and its subsidiary or affiliated organizations. Its name is derived from the first ...
MX Record
Mail Exchange Record - a DNS record that specifies the mail server responsible for receiving email on behalf of a domain.
Organic Search
Organic search, from a domain name investor's perspective, refers to the unpaid search results that are generated by search engines like Google or Bing. These results are ranked based on their rele...
Spam
Spam refers to unsolicited, irrelevant, or inappropriate messages sent on the internet, typically to a large number of users, for purposes such as advertising, phishing, spreading malware, etc. ...