DNPost.com is not just a company; it’s a dynamic team driven by passionate and exceptionally motivated domain brokers. As one of the most established domain brokerage firms, DNPost.com specializes in buying and selling premium domain names, offering an exceptional service that supports both buyers and sellers with a proven 16-point system. The firm prides itself on straightforward negotiations and expert assistance throughout the negotiation and acquisition process, ensuring every transaction is seamless and beneficial for all parties involved.
At the helm of this highly successful enterprise is Gerard Michael, a figure of distinction in the domain brokerage industry. His leadership has been instrumental to the growth and reputation of DNPost.com. Gerard’s approach to business is marked by integrity and inquisitiveness, qualities that have enabled him to understand the nuances of the domain market and deliver outstanding results consistently. His commitment to excellence and his vast knowledge of the domain industry have positioned DNPost.com as a leader in its field, providing unparalleled service to its clients.
Mike: How did you initially become involved in the domain name industry and ultimately the domain brokerage industry? What is your background?
Gerard: I embarked on my journey in the 1990s as a domain investor. At that time, domain investing was more of a passionate pursuit than a full-time endeavor for me. I was primarily engaged in the operations of a collection agency as my main source of income. However, as my domain portfolio expanded to encompass 1500 domains, I began to realize that, at some juncture, I would need to divest some of them. It was a challenging period as the domain industry was still in its nascent stages, and the availability of a proficient domain broker service was virtually non-existent.
Mike: What inspired you to establish DNPost.com, and what has that journey been like? As I understand it, the site began as a forum and evolved into a brokerage firm.
Gerard: Indeed, DNPost had its origins as a forum. However, what soon became apparent to me was that running a forum wouldn’t facilitate the discovery of ideal end users for my domains. While we did enjoy some enjoyable moments during that phase, it was evident that this approach wouldn’t propel us toward our ultimate goals.
Mike: Tell me a bit about the 16-point system that DNPost leverages during acquisitions and negotiations.
Gerard: What truly sets us apart from others offering a similar service is our intricate 16-point system. Remarkably, I have yet to encounter another domain broker with an automated system as sophisticated as ours. This system encompasses a myriad of software components, including cutting-edge AI technology. It serves as the backbone of our operation, handling the bulk of the workload, which, in turn, enables our brokers to dedicate more time to direct communication. Interestingly, I had previously employed a similar system during my tenure at the collection agency, where we managed clients and debtors, whereas now, we deal with domain names and end users.
Remarkably, I have yet to encounter another domain broker with an automated system as sophisticated as ours.
Mike: The term “Domain Brokerage” can contain many things. What is the full range of services that you offer?
Gerard: Our core expertise lies in the acquisition and brokerage of premium domain names. However, where we truly shine is in our ability to pinpoint the perfect end user, secure their contact information, and engage in direct, person-to-person communication.
Mike: What is it that sets apart DNPost from other domain brokerage firms?
Gerard: What truly sets us apart is our collaborative team effort, fortified by an unparalleled system, a well-established pipeline, and unmatched resources. I can confidently assert this because I have honed my skills as one of the foremost skip tracers in North America. This unique skill set sets us apart from other brokers. My experience as a top-tier bill collector has equipped me with invaluable telephone acumen that many in this field lack. The art of locating a debtor who is determined to remain elusive, and then skillfully negotiating a resolution for a substantial $100,000 debt, is a task not suited for everyone. I excelled in this arena where others often faltered in the face of rejection. Transitioning to the domain brokerage arena has proven to be a more straightforward and enjoyable path.
Mike: What are some of the biggest challenges you’ve faced in your role as the founder of DNPost.com, and how did you overcome them?
Gerard: I’ve experienced my fair share of endeavors that didn’t quite hit the mark. I’ve always been a proponent of the “fail fast and learn” approach. A prime example of this philosophy is our website, which has undergone three comprehensive redesigns within the last three years. None of the prior iterations truly resonated with me, and I leaned heavily on the insights of industry experts for guidance. However, amid a busy schedule, it was a challenging process. Fast forward to the present day, and I am genuinely thrilled with our new website. Its elegance lies in its simplicity and directness, which aligns perfectly with our vision.
Mike: Could you share a favorite success story that stands out in your mind and why it was significant?
Gerard: I’ve been fortunate to experience success on various fronts. However, this year, we executed a noteworthy transaction involving Featured.com. The deal included a substantial six-figure deposit, a loan take back arrangement, and DNPost acquiring an equity stake in the company. While on the surface, this might appear to be a lucrative deal for us, the truth is that it presented an even greater opportunity for the end user, Brett Farmiloe. As we approach the five-month mark since the deal’s closure, a sense in my gut suggests that we might have been able to secure an even higher price. Nevertheless, I’m wholeheartedly committed to embarking on this journey with Brett and his team, and I anticipate that our shares will significantly appreciate, potentially doubling in value by 2025.
Mike: How do you stay ahead of the curve in this fast-paced industry, and what trends should we be watching for?
Gerard: Navigating this industry can be a formidable task. The landscape is riddled with misleading information and a handful of unscrupulous actors to steer clear of. However, it’s essential to acknowledge that there are also reputable individuals in this space. When it comes to trends, we often find ourselves amused by what some consider to be fleeting fads. Our approach, in contrast, remains steadfastly centered on understanding and delivering what our clients truly desire. As we conclude this interview, I’d like to underscore the significance of our guiding principles, which hold a profound importance for us.
Our income serves as a barometer of the value we provide to the marketplace.
As we continue to expand, we anticipate new challenges to surface. These challenges serve as litmus tests for our dedication and, in the end, contribute to our resilience and growth.
While perfection may elude us at times, our unwavering commitment to doing what is morally right remains steadfast. The presence of values is the bedrock upon which any exceptional company is built. Without values, the structure is left shaky and incomplete.
I want to express my gratitude, Mike. This has been an enjoyable conversation.
Warm regards, Gerard
Note from Sully: If you want some great stickers for your business or to promote your domains, check out the custom stickers page at StickerMule.com.