Luciana Bruscino has worked in the technology arena for over 15 years. She has always been fascinated by new technologies. She is particularly enthusiastic about the WordPress. Chad Edwards, a friend, assisted her in the development of the My Domain List plugin. He has been involved in the buying and selling domain business for over six years.
Mike: I’ve seen some other domain management systems, but I think this is the first I’ve seen as a WordPress plugin. What made you decide to take this route?
Luciana: We chose the WordPress framework because of its maturity as a technology as well as the number of sites using the framework. In our experience, we noticed that there weren’t many similar domain-focused plugins products in the market. Therefore, we thought it would be good opportunity to provide domain owners (I like to call them domainers) with a way to quickly setup their domain portfolio on their own site without the assistant of a website developer.
The wordpress framework also allows the My Domain List plugin to be easily installed and setup. The plugin leverages WordPress features to enhance the domainers experience by allowing them to customize their domain list via WordPress Shortcode and summarize the domain offers in the WordPress Dashboard.
Mike: Price is reasonable. Can you talk about the number of sales to date?
Luciana: I am pleased to say that the plugin has been gaining popularity. I believe we achieve that by understanding the needs of the domain owners and proving good customer service. The sales have been on a steady increase and it met our initial expectation. Most importantly, we are getting good feedback from our customers on the plugin’s features and on the great support we provide. Customers have been pleased and that is the key for increased sales. We encourage users to continue to provide feedback so we can continue to improve the tool to fit the needs of the audience.
We sell the plugin exclusively through Code Canyon, premium domain sales site.
Mike: How are people using the plugin today? Is it to manage their portfolio or to list their domains for sale?
Luciana: Customers are using the plugin in various ways. They use the plugin to market, manage and promote their domain portfolio for sale. The My Domain List plugin offers many features to allow domainers to use the plugin for their current needs. Because of features such as pagination, table sorting, and filtering, some domain owners use it to simply list their domain portfolio and link it to a sale site. Others take advantage of feature such as Price Setting and the Make Offer button to receive leads from their own sites. Also, because the plugin pulls data automatically from the WHOIS database, some domainers use the plugin to manage their domain expiration and registrar information from the Admin panel.
From my perspective, the My Domain List plugin seems to be fulfilling the needs of most domain owners.
Mike: What made you decide to create the plugin in the first place? Was it a problem you were trying to solve for yourself?
Luciana: We decided to create the My Domain List plugin for domainers because we saw a lack of domain driven tools in the WordPress framework. During our research, we didn’t find a tool that encompassed features such as pagination, make offer button, customization, WHOIS data, and table sorting into one tool. So, we thought a plugin with these capabilities would be beneficial. We also thought creating a WordPress plugin would provide domain owners with the ‘ease of use’ advantage, so they can start promoting their portfolio quickly. Another strong reason for creating this tool was to alleviate my partners struggle with setting up his domains for sale on his site. My Domain List plugin solved his needs and the needs of many other domain owners with large, medium or small domain portfolio.
Mike: It says on your site, and you previously mentioned, that the plugin collects the latest WHOIS information. Can the user import a list of domains or does it require manual entry?
Luciana: In the current version of the My Domain List plugin the users can simply add a list of domain names separated by comma or in a new line to a textbox in the Admin page. Once the user saves the domain list, the plugin uses a built-in API to collect the WHOIS data for each domain name. The data automatically populated for each domain is owner, registrar, extension, and expired, created and changed dates.
In the Professional version of the plugin, currently in works, the user will have the ability to import the domain names as well as other custom meta-data from a .csv file. The current import capability will also be available.
Mike: You’ve decided to use a hyphenated domain name. Did you weigh that against the option of a non-hyphenated domain?
Luciana: Since we created the website with the purpose to simply document the plugin’ features, we didn’t spend too much time looking for the best SEO domain name available. The hyphenated website was created with the intention of promoting and providing support and helpful information for current customers. The truthful reason for using the hyphenated domain name is that my partner already had purchased the my-domain-list.com name and we thought it fit beautifully for the plugin.
Mike: Do you have any other ideas for programs or plugins that can be beneficial for domainers? Can we expect to see other products from you?
Luciana: This is a great question. The answer is Yes. I am currently working on the My Domain List Pro version for the plugin. This version compiles a list of feedback from the customers to provide a more robust and scalable domain tool. The Professional version will have many of the features in the current version, but it will be enhanced to support category filtering, customized currency, meta data (i.e description, thumbnail, redirect URL), SEO options, Buy option via Escrow, Paypal, etc.
As a promotional campaign, we are willing to give 5 copies of the Beta My Domain List Plugin Professional edition. (Editor’s note: post a comment to be eligible and 5 random names will be selected).
Another plugin that I have developed that I believe is beneficial for WordPress users is Notify On Action. This plugin is available free of charge . This plugin allows you to send email notification based on a pre-determined template. The user has the freedom to decide when the notification is sent based on any action on their site. For example, this plugin works well with My Domain List plugin if the user wants to be notified or notify the customer when an Offer is made. Simply add the code provided by the Notify On Action, to the action code of the Make an Offer button and set up the template on the Admin site. If you need assistance in bundling the Notify Action plugin with your My Domain List plugin contact me at firstname.lastname@example.org.