Whether you focus on quick flips on hand-registered domain names or on higher-value premium domain names there is one very important aspect you need to be sure to do hen you engage in outbound marketing. Warm up that e-mail. Often overlooked and sometimes an unknown concept. For those new to this concept, it might seem a bit confusing at first, but worry not, as we will delve into what this means, why it’s crucial, and how to do it correctly.
What Does “Warming Up” Your Email Mean?
Email warming is a process where you gradually increase the number of emails sent from a new email address or domain over time. This strategy helps establish a positive sending reputation with Internet Service Providers (ISPs) and Email Service Providers (ESPs).
Why is Email Warming Important?
ISPs and ESPs use sophisticated algorithms to determine if an incoming email is legitimate or spam. These systems consider several factors, including the sender’s reputation. If you start sending large volumes of email from a new address or domain, these systems may flag your emails as spam, leading to lower delivery rates and negatively impacting your business relationships.
Conversely, if you slowly increase your email volume and maintain good email practices (like low bounce rates and high engagement rates), you’ll build a positive reputation with ISPs and ESPs. This reputation improves your email deliverability, ensuring your messages reach your clients’ inboxes rather than their spam folders.
Steps to Warm Up Your Email Address Properly
1. Start Slow:
Start by sending a small number of emails per day. This could be as few as 10-20 emails.
2. Gradually Increase Your Volume:
Increase the number of emails you send each day by about 10-20%. Continue this incremental increase until you reach your desired volume.
3. Monitor Your Metrics:
Keep a close eye on your email metrics. If you notice an increase in bounces, spam complaints, or unsubscribes, it may be an indication that you’re increasing your volume too quickly.
4. Maintain Good Email Practices:
Ensure your emails are relevant and engaging to your recipients. Avoid spammy behavior like misleading subject lines or excessive use of capital letters.
5. Use Segmentation and Prioritization:
Start by sending emails to your most engaged subscribers, if you have them. These are people who regularly open and interact with your emails. If not, focus on friends and family with test emails to prime the pump. As you increase your volume, you can start emailing less engaged subscribers.
By following these steps, you’ll build a solid email reputation, ensuring your messages reach the inbox. Remember, email warming isn’t a one-time process but rather an ongoing effort to maintain your sender reputation.
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