Thumbs Up on Domain Pointing Done RightMike Sullivan
I never tire of it. The excitement of seeing a premium keyword domain in use. The concept is simple. Take a category killer name and direct the traffic to your primary business site. In a previous interview I did, Diapers.com reported that roughly half of their traffic came from type-in traffic. Imagine the impact that has on sales.
Here are 10 more great examples of businesses investing in keyword names to enhance their brand.
Paper.com – officedepot.com
Dogs.com – petsmart.com
Plumber.com – rotorooter.com
Tissue.com – pg.com
Supplements.com – naturesmade.com
Shingles.com – novartis.com
BusinessCoaches.com – WabCoaches.com
Eyedrops.com – restasis.com
Pressure.com – ge-mcs.com
Feedback.com – idealab.com