Using “INTITLE:” to Focus in on Key Words

Using “INTITLE:” to Focus in on Key Words

Most of the businesses I contact when looking for potential domain buyers come from exact match Google searches for the key words in the domain name.  For example, if  I was looking to sell the name, I would perform a Google search (including the quotes) for “3D Ultrasound Photos” and start with contacting those who are paying for PPC adds in the search results.  Then I would move on to those in the natural results to find interest.  To be honest, I haven’t had a lot of luck.

Recently, I decide to try using “INTITLE:” in the search.  The format looked like INTITLE:”3d Ultrasound Photos”. I had first seen this on a YouTube video showing how to find improve search results.  In using this search, I was able to find all the sites that use the key words in the title tag of the site’s HTML coding.  It makes sense that these might be better prospects to contact because they understand the value of the key words (SEO) and are using these exact words in the title.

This may not be news to everyone, but it was a technique that worked for me.  Granted, it was a low dollar sale, but I plan to use it more frequently and with some higher value domains.

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Comments (4)

  • Serdar Reply

    How would you find people who are paying PPC adds in search result?

    May 5, 2010 at 11:10 pm
    • Sully Reply

      @Serdar, When doing an exact search in google (with quotes), you’ll get more accurate AdWords ads as a result.

      May 6, 2010 at 5:43 am
  • Kevin Reply

    Speaking of page titles, I think your home page is missing one. I see nothing between your tags.

    May 13, 2010 at 11:56 pm
  • Sully Reply


    Thanks for pointing that out. I’ll correct that today. I appreciate the comment.

    May 14, 2010 at 5:10 am

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