The Future of TLDs

The Future of TLDs

I was bumming around last night and came across an article stating that, back in March, Canon had applied for  “.canon” as its own TLD.  It’s part of the “ICANN New gTLD system.”  Maybe not all that new, but that’s the official name. While I haven’t read the draft application guidebook in it’s entirety, the concept, if you are not familiar, allows businesses to apply for new TLDs.  The guidebook states “Established corporations, organizations, or institutions in good standing may apply for a new gTLD.  Applications from individuals or sole proprietorships will not be considered.” The application fee also comes at a price tag of $185,000, so that knocks most “individuals” out of the box anyway.

Of course, there will be a an evaluation of any submitted application, including Whether the applied-for gTLD string is so similar to other strings that it would cause user confusion.” I wonder if that string test took place for the .CO TLD?

Regardless, the introduction of new TLDs has its pros and cons and can be, and will be debated.  We could see future business domains such as Drink.Pepsi, Computers.Dell  or even Travel.Chicago and MikeSullivan.Domaining.  It will be interesting to see how things unfold and what types of arguments arise. What are your thoughts?

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Comments (3)

  • tricolorro Reply

    “I wonder if that string test took place for the .CO TLD?”

    No and it shouldn’t have.

    It’s a Country Code not a new gTLD.

    July 28, 2010 at 11:23 am
  • Sully Reply


    July 28, 2010 at 11:44 am
  • gpmgroup Reply

    .brands gTLDs raise serious issues.

    If they become successful users will come to realize to recognize that a brand to the right of the dot is a major player and therefore by implication a brand to the left of the dot will be perceived as a lesser brand.

    The level playing field of the internet is destroyed and a super league created.

    A Super league destroys the ability to compete on a level playing field. At the moment to launch some software designed to compete with Microsoft its $10 + hosting a year then it’s down to skill and innovation.

    A super league changes this and medium sized players will have to consider whether it worth spending $185,000 + $25,000 per year with ICANN to enjoy the same level of branding and enter the Super league.

    For startups and smaller players cost of admission to this implicit branding advantage is likely to prove prohibitive

    July 29, 2010 at 8:11 am

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