Home Domains Day 17 – The Domain Sales Email

Day 17 – The Domain Sales Email

by Mike Sullivan

I don’t know about you, but even just writing these past 16 posts has re-energized my domaining flow.  I’m pumped.  Do the kids still say that?  On to day 17 of 21 days to becoming a better domainer. The other day we were all about landing pages and listing your domain names for sale online.  That’s all well and good, and you really need to do that.  But sometimes its the more direct approach that gets you the sale.  By that I mean targeted emails to highly qualified potential buyers.  That, in my book, is not spam.  Because my book has never been published, I will give you the Google search result for “define spam”:

domain sales letter

The fact that we want to target relevant end users in a small population, we are not dealing with spam.  Now, if I were to send the email to ever domainer that walks the earth, which I have seen happen, I would consider it spam.  But those are my rules.  Debate amongst yourselves.

As far as I have found, there is no one, solid, end all domain sales email template that will ensure you get a sale every time.  But there are a few variations I have found more successful than others.  Here are a few posts I’ve written about various emails I’ve tried or received.

  1. Domain Sales Email – From a Domainer to a Domainer
  2. A Domain Sales Email That Worked!
  3. Domainer Emails
  4. The Domain Sales Email that Caught My Eye

No matter what you do the single most important thing you need to do is to tailor your email to your audience.  Don’t try to blast out some generic templated mess that could be churned out by a VA in a Mexican prison for $.30 per day. Think about who it’s going to and why they might care about the name.

Some are cut and dry.  If you’re selling ChicagoBakery.com then there is not much you need to say if you are emailing bakeries in Chicago.  When I first started domaining, I sold a bunch of spray tan related domain names by emailing spray tan services.  I didn’t say much other than the name and my price.  However, if its less obvious to your buyers, you might want to explain why it’s relevant and how many searches per month are done on that term.  I’ve done that with names that I thought would sell easily.  Then I found I had to pack in more evidence to support it’s worth in my next set of emails because it didn’t sell the first time around.

You’re going to have to stumble and try different formats.  See what works and what doesn’t.  What works for some types of names may not work for others.  Scan the forums to hear what’s worked for other people and what they advise against.  Domainers are a pretty good bunch and tend to help each other out.

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