Search Volume

The average number of times a specific keyword or phrase is searched in search engines over a given period, typically monthly. Domain investors analyze search volume to assess potential type-in traffic and SEO value. Higher search volume keywords generally command premium domain prices.

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Expiration Date

The date a domain's current registration term ends. What happens after it depends on the registrar and the extension.

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.

DDNS

\nDDNS, or Dynamic Domain Name System, is a service that maps internet domain names to IP addresses as those IP addresses change. Traditional DNS servers provide a fixed IP address for a domain nam...

Comps (Comparables)

Historical sales data for similar domain names used to estimate a domain's value.

Dynadot

An ICANN-accredited registrar founded in 2002, popular with investors for low pricing, bulk tools, expired-domain auctions and a built-in marketplace.

.BIZ

A generic extension launched in 2001 as a .com alternative for businesses. It never earned the respect, and the aftermarket is thin.