I’ve been a fan of Boomerang for Gmail since I first learned of it back in 2010. It’s one of those tools that I rooted for along the way in hopes that it would make a permeant presence, and it has. I primarily use the tool to schedule emails to send at future times and dates. Over the past couple of weeks, I noticed a new feature within my Gmail when composing new emails. A small meter in the lower right corner labeled “Boomerang Respondable.”
Boomerang Respondable is a free tool include as a part of Boomerang’s free service. The Boomerang site states the following copy:
“Add an assistant that uses artificial intelligence to help you write better, more actionable emails in real time. Based on data from millions of messages, Respondable makes every email you send more effective.”
The meter adjusts as you continue to type and make changes. Clicking on the meter reveals four areas being rated:
- Subject Length
- Word Count
- Question Count
- Reading Level
Each area has it’s own score as well. Upgrading will unlock some additional areas to further improve your email’s respondability. Clicking on the help symbol next to each area will provide more information on what is specifically being rated in that area.
Does it work? I don’t really know how effective it is yet. I haven’t sent enough emails using it to get a good feel. But I will continue eyeballing the meter as I type and see if I notice any major improvements in responses to my domain sales emails.