“Get the fundamentals down and the level of everything you do will rise” – Michael Jordan
I recently received a review copy of Domains 360: The Fundamentals of Buying and Selling Domain Names by Peter Prestipino, Editor-in-Chief of Website Magazine. By chance, it turns out that Peter and I both live in the Chicago area not too far from one another.
The book begins with a brief history of domain names, citing the first domain name ever registered, Symbolics.com and moves quickly into the recognition of those early domainers with the foresight of what was yet to come. A brief mention of cyber-squatting, some top selling domain names, and the foreshadowing fact of Mike Mann registering 15,000 domain names within 24 hours back in 2012. Richard Lau and NamesCon is quoted and we hear from Donuts, Inc. and this is all in Chapter 1!
Domains 360 doesn’t go into the history of domaining to the level of detail that The Domain Game does, but that’s by design. The book is subtitled “The Fundamentals of Buying and Selling Domain Names” and that’s what it focuses on, while laying a foundation for a broader understanding of a domains technical components.
Chapter 2 covers IP addresses and IPv4 / IPV6 protocols in a manner that is easy to understand. The book goes into TLDs, Registrars vs Registry and things to consider when choosing. Chapter 5 goes on to explain general domain management, name servers, expiration, privacy, and locking.
Chapter by chapter, just about every area is touched on and explained from flipping and valuations to the mindset of a domainer and the day to day activities. If you’re an “expert” domainer, this book isn’t for you, although you still may enjoy the read. If your of the mindset that there is always something to be gained, there are definitely some nuggets in here to be taken away. I took notes on each chapter.
It’s clear Peter is passionate about domaining and as Editor in Chief of Website Magazine, knows a few things about the business. I found value in reading his work and I’m happy to add this book to my library.