Scrolling through Amazon the other day and one of the suggestions for me was the “I Heart Rick Schwartz” t-shirt. Since everyone in my family already has one, I went on to the next item which was The Domain Sellers Handbook by Renata Barnes. This item is available for free as a kindle unlimited subscriber. If you like to read, $10 a month for a crap-ton of free reads is a pretty good deal, check it out if reading is your thing.
I’m always looking for something new when reading books on domaining. While The Domain Game remains my favorite on the topic, most books are geared at the absolute noob. The Domain Sellers Handbook is some how geared even a notch below a noob.
I never touted myself as a perfect speller, but nothing puts a dent in an authors credibility like finding a misspelling in the very first page of the book. This is in the Front Matter right after the cover of the book. “Buy buying and exact match searchable keyword…” Alright, it’s an honest mistake. But it’s not the only one. A book author needs an editor and the editor need to do his or her job. I’m likely to make a spelling error in this article, but then again, I’m not trying to sell it to you.
Chapter one was “about the author” and I wasn’t overly impressed. By the end of chapter two, “Introduction,” I wanted to stop reading. Passages like “What gets me is there is nothing solid online to say what you should or should not do in regards to buying and selling domain names” is a load of shit. If you’re reading this right now chances are great that you have been to domaining.com and have seen all the resources available to you. The bloggers and message forums in this industry have a wealth of information. The veterans of this industry like the previously mentioned Domain King and The Castellos of the world have always been willing to give advice to the newer folks. We have those like Shane, Elliot, and Michael Cyger who have come in at a later level in the game and still proved successful.
While I could go on about chapter two, chapter three, “Registrars” is more about trademarks than anything. Chapter four hits on TLDs but offers little value. The chapters go on and on and the information in minimal and in some cases, arguably inaccurate. There are 31 chapters in this book and only 219 pages. Most chapters wouldn’t quality as a decent blog post.
I won’t waste your time discussing how disappointed I am in the remaining chapters, but I hope I’ve actually saved you some time by guiding you away from this book. In retrospect, this looks like a poorly crafted ebook the author wrote to give away to sign up for a newsletter and then she decided to sell it on amazon. If you are interested in any books I actually endorse, have a look a the book store page and read the reviews that go along with them.
I’m hoping my next review is a book of value to a segment of the audience. This one certainly is not.