Big Companies that Find Value in Key Word Domain Names

Big Companies that Find Value in Key Word Domain Names

I am always looking for evidence that keyword domains are valuable.  I mean, aside from the monetary value that gets assigned to a domain in the marketplace, I look for ways in which domains are used, talked about, or leveraged in unique ways.  It is helpful to have some additional support when I have conversations with a potential buyer.  So I spent a little time typing in keyword domains to see what I would find.

I found that, for the most part, the majority of the names were parked.  Probably making decent revenue for the owners, but certainly not at their full potential.  I’m usually disappointed when I see great names parked, even though I have many parked pages myself.

However, I did find a handful of names that either pointed to major company websites or represented the company’s actual site.  These are really just random names that popped into my head.  I had no preference for any of these companies, in any of the industries they represent, as I was keying in the domain names.  They are:

  1. forwards to
  2. forwards to, the Dawn dish washing detergent site.
  3. forwards to
  4. forwards to
  5. forwards to
  6. forwards to with the opening page featuring Oscar Meyer.
  7. forwards to
  8. is the primary domain for the Spaghetti Warehouse restaurant.
  9. loads up as the Crest website.
  10. goes to, the salad dressing company.

I see this as strong evidence of the value of a key word domain.  These are just a handful of names that are in use by major corporations to increase exposure to their products.  I would love to know which names the companies had the foresight to register, if any, and how much they paid for the names on the open market.

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