Domain investing tips, strategies, and industry insights

CPC (Cost Per Click)

The amount advertisers pay for each click on their ads for a particular keyword. High CPC indicates valuable commercial intent and is used by domain investors to identify potentially profitable keyword domains. Domains matching high-CPC keywords can generate significant parking revenue or command higher resale prices.

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Escrow

Escrow is a term that describes a financial arrangement where a third party holds and regulates payment of the funds required for two parties involved in a given transaction. It helps make transact...

Make an Offer

Make an Offer refers to the process where a potential buyer proposes a price they are willing to pay for a specific domain name. This is typically done when the domain name is listed for sale but w...

MX Record

Mail Exchange Record - a DNS record that specifies the mail server responsible for receiving email on behalf of a domain.

DA (Domain Authority)

A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

.AI

The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.

Fractional Domain Name Ownership

Fractional domain name ownership is a method of investing in domain names where multiple individuals or entities share ownership of a single domain by dividing it into fractional shares. Each owner...